The Opium Group is one of the country’s most successful hospitality conglomerates, operating Miami’s top four nightclubs; Opium Garden, Privé, Mansion and SET. A driving force behind South Beach’s ongoing cultural renaissance, The Opium Group has been heralded by Harpers’s Bazaar, Travel & Leisure, People, Time, The Miami Herald, and numerous other publications for drawing A-list celebrities and the international jet-set to Miami Beach.
Three visionaries with unique perspectives and expertise, owners Eric Milon, Roman Jones and Francis Milon create a tour de force of hospitality, design and ambiance. Together they have made an indelible mark on Miami Beach’s landscape, enjoying enduring success in an industry where longevity is rare.
A top model gracing the cover of GQ and the runways for Giorgio Armani, Paris-native Eric Milon moved to Miami in the early 1990’s. Lured by South Beach’s burgeoning modeling scene, Eric soon realized the need for a chic eatery to entertain the international photographers, fashionistas and gliteratti seeking South Beach’s idyllic Deco backdrop. In 1991, he opened The Strand restaurant to unprecedented enthusiasm, creating a buzz that Miami had not experienced in decades. The celebrity elite soon flocked to The Strand, and Eric was dubbed one of the original pioneers of The American Riviera’s rebirth.
Eric’s brother Francis Milon joined him in 1996, bringing the skills he honed working at Paris and New York’s top nightclubs. One of the fashionworld’s foremost photographers by trade, Francis’s business know-how, coupled with his eye for beauty created the ideal partnership. Their newest venture, The Living Room quickly became an icon, inspiring the numerous bars and nightclubs that now populate South Beach.
Shortly thereafter, The Milons joined forces with Roman Jones, a young entrepreneur who cut his teeth in the corporate hospitality market,overseeing the expansion of the Taco Bell, Burger King and Domino’s Pizza brands. British-born and rock and roll bred, Roman completed the trifecta. Son of rocker Mick Jones, Roman used his business acumen to parlay this experience into a career as one of the leading nightclub operators in the country.
With dramatic design inspired by the grand Hollywood homes of the 1930’s and 40’s, SET features a luxurious mix of crystal, Pucci fabrics, baby croc and leather, a futuristic glass fireplace, vacuum-compressed elevators, eclectic Tinseltownera artifacts and ebony macassar, creating a vibe that gives a modern South Beach nod to old Hollywood glamour.
Created with the jet-set elite in mind, SET’s grand Trophy Room was designed to provide privacy to guests who want to party in the utmost luxury while still enveloped in SET’s jubilant vibe. The Trophy Room was inspired by what a 1940’s Hollywood mogul’s private library may have looked like, featuring plush leather chairs, trophies, awards and memorabilia, and a dramatic bar featuring crystal decanters. Celebrities such as Britney Spears, Dave Navarro, Spike Lee and Julia Stiles have all taken refuge in The Trophy Room where they watch the action below via a window facing SET’s dance floor.
SET’s top-of-the-line sound and lighting systems were custom designed to compliment its acclaimed décor. Created for SET’s mix of dramatic and intimate settings, these systems can be attuned to accommodate both cozy conversation and full scale DJ set ups and live performances.
Featuring the first Funktion One sound system in the U.S. to utilize newly designed 21” dual-voice coil driver subwoofers, SET’s system also features ten Funktion One Res-2 speakers, six Funktion One F-218 speakers, and six JBL MS28 and JBL mrx518’s. SET also features fourMartin Audio Blackline F12 speakers, two QSC ad-s82 speakers and four Funktion One F-121 speakers in the second floor lounge. Entirely powered by fully class A/B amplifiers with low distortion to compliment the high fidelity Funktion One speakers, SET’s collection of ampsinclude five E45 amps, two T1500 amps, two Soundweb Blu 32 and 80 amps, five varied Crest Audio amps, a T2000 amp and a T1000 amp, which are all processed and controlled using the new BSS London digital system providing for multiple volume controls, wireless networking and parameter recall at a moment’s notice.
SET’s lighting technology features five plasma and plexiglass screens for video and branded projections, as well as three corresponding 2000 lumens projectors, one Edirol V4 4-input video mixer, one Numark DVD player, one Philco DVD player and two DVJ 1000’s. SET’s mainroom features six AF 1000 strobes, six Cyberlight turbos, two MAC 250’s, six Elation 250’s, two Chauvet Scorpion lasers, one Chauvet smoke machine, two I-spot 250’s and one F100 Foger, with six High End trackspots in the second floor lounge.